Ruby Mendoza is a social media and content marketing specialist with 7+ years of experience managing brand presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube. She has worked with clients in real estate, fitness, e-commerce, professional services, and coaching—providing end-to-end support from content planning to post scheduling and basic video editing.

She is highly hands-on with execution and has a sharp eye for brand voice, community engagement, and platform-native content styles. Ruby is based in the Philippines and is open to a full-time, long-term remote role with US working hours.

Company: Freelance
Role: Social Media Manager / Content Strategist
Duration: 2020 – Present
Responsibilities:

• Developed monthly content calendars and wrote captions tailored to each platform (Facebook, Instagram, TikTok, LinkedIn, YouTube).

• Scheduled and published posts using tools like Buffer, Meta Business Suite, and Later.

• Produced reels, stories, carousels, and static posts in collaboration with editors and designers.

• Responded to comments and messages, tracked engagement, and reported monthly performance.

• Ran occasional Meta Ads and Google Ads to boost visibility for coaches and real estate pros.
  Reason for Leaving: Currently on project-based work; looking for a long-term brand-side role with creative consistency and team structure.
  Notable Achievement: Grew a fitness coaching brand’s TikTok following from 0 to 30K organically within 6 months.
  Company: KBA Business Solutions
  Role: Social Media & Content Marketing Lead
  Duration: 2018 – 2020
  Responsibilities:

• Created sales-driven social and email content for coaching and consulting services.

• Designed automated email sequences in Mailchimp and ActiveCampaign.

• Led weekly content planning and content writing sessions with the founder.

• Produced and posted educational video snippets and lead magnets.
  Reason for Leaving: Shifted to freelance work during the pandemic for flexibility.
  Notable Achievement: Increased inbound leads by 40% through optimized organic content and email flows.
  Company: Eventscape Manila
  Role: Marketing Assistant
  Duration: 2016 – 2018
  Responsibilities:

• Supported marketing team during large events, creating recap content and internal promotions.

• Helped manage the company’s social media presence and maintained visual consistency.

• Assisted with video/photo documentation, deck design, and internal communications.
  Reason for Leaving: Wanted to pursue more content-focused and creative digital work.
  Notable Achievement: Doubled social media engagement during peak season through curated photo/video campaigns.
  Key Skills and Tools:

• Social Media Strategy: Facebook, Instagram, TikTok, LinkedIn, YouTube

• Content Creation: Reels, carousels, static posts, caption copywriting

• Community Management: Engagement tracking, replies, inbox monitoring

• Email Marketing: Mailchimp, ActiveCampaign

• Tools: Meta Business Suite, Canva, CapCut, InShot, Notion, Buffer, Later
  Deliverables:

• 20–30 content pieces/month across multiple platforms

• Monthly analytics reports

• End-to-end support from research and planning to scheduling and community engagement

Looking For: Full-time remote role focused on social media and content marketing.

Current Status: Freelance; open to time tracking and working US hours.

Expected Salary: $900–$1,200 USD/month

Availability: Immediate

Timetracker: Comfortable using time-tracking tools

Red Flags: None significant. May need some support adapting to more complex analytics/reporting formats if required. Tends to self-edit heavily but is open to feedback.

Assessment of Suitability for the Role:
Strengths: Strong executor across platforms; skilled in adapting tone and content formats per channel. Works well independently and communicates clearly with team members. Great at content consistency, short-form video, and copywriting.

Potential Challenges: Not yet deeply experienced in performance analytics or paid campaign optimization. Could benefit from structured campaign strategy or creative direction.

Overall Fit: Ruby is a highly dependable content operator best suited for brands looking for hands-on social media execution, day-to-day management, and someone who can own their content calendar with minimal supervision.