Reena has 5 years of e-commerce marketing experience focused on brand activations and project management, with prior leadership roles at Shopee PH and current work at a Singapore-based company managing brands across Southeast Asia. 

Highlights:

• Five (5) years experience in e-commerce marketing, specializing in brand activations, launches, and end-to-end project management

• Supported Philippines, Singapore and Malaysia

• One of the pioneers of Shopee PH

• Ten (10) years experience in retail

• Good communication skills

Summary:

• Currently a Marketing Operations Executive in DCF Pte. Ltd., a Singapore-based e-commerce company that sells in Zalora, Lazada, Shopify, Amazon and TikTok

  • Handled luxury skincare and haircare brands that targets local consumers in SG and Malaysia

  • Hired to oversee brands inside the ShopeeMall and LazMall platforms, and make them grow

  • Makes use of data analysis to compare revenue and quantities sold YOY, what they did differently and to ensure ROI and revenue.

  • Reason for exploring: she’s happy with DCF but some of the benefits and perks are very limited.

   

• Previously a Marketing Sub-Lead in Shopee Philippines

  • Started out as a Senior Marketing Analyst, as one of the pioneers. Handled backend operations, marketing plans and budgeting

  • Was promoted to Sub-lead handling end-to-end project management, planning campaigns, working with the livestream team, TikTok team, Seller Management team and the creatives.

  • Handled 2-3 people handling traffic and retention. Also handles streamlining projects.

  • Doubled the traffic on “Shopee Shake” by analyzing the traffic every hour, identifying peak hours and proposing to do sessions on those hours only. Also checked data on both new and returning players.

  • Left the company because they transitioned to “on-site” work and moved the office to Podium (Ortigas) from BGC.

• Current salary is Php 100,000

• Expecting to get a Php 120,000 basic, with HMO, allowance and laptop, if hired

• Prefers to work from Monday to Friday but open to working on weekends

• Can start within a month