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Summary and Background
Rayana is a proactive executive assistant and project manager skilled in calendar management, stakeholder coordination, social media, and process design, using tools like GoHighLevel, Asana, Canva, and QuickBooks to drive team efficiency and handle complex workflows independently.
Recent Experience
Company: Changing Work Inc.
Role: Executive Assistant to Founders
Duration: May 2023 – Present
Responsibilities:
Manage complex calendars and travel for three founders
Coordinate daily operations and monthly events
Provide admin and project support, including podcast workflow design
Liaise with a community of over 700 members
Participate in strategy and process improvements with the leadership team
Support marketing strategy implementation with external agencies
Crafted podcast workflow end-to-end (guest invites, confirmations, scheduling)
Supported their non-profit mission of promoting conscious workplace practices
Reason for Leaving: Exploring full-time opportunities to leverage new skills
Notable Achievement: Designed and implemented the entire podcast guest process still used today
Previous Experience
Company: Acquira Capital
Role: Executive Assistant to the CEO
Duration: September 2024 – Present
Responsibilities:
Schedule meetings, investor calls, and site visits
Manage travel, accommodations, and itineraries
Provide project management oversight for early-stage property operations
Mapped out sales funnel processes, including social media engagement
Supported QuickBooks reconciliations
Reason for Leaving: Open to full-time opportunities with broader scope
Notable Achievement: Developed their sales funnel framework and supported onboarding of third-party vendors
Company: TheHoustons Realtors
Role: Social Media Manager / Transaction Coordinator
Duration: January 2022 – September 2022
Responsibilities:
Managed social media profiles and created content
Coordinated closing logistics for real estate transactions
Reviewed closing statements for accuracy
Handled promotional campaigns and customer queries
Reason for Leaving: Contract ended
Notable Achievement: Successfully streamlined social media presence and improved graphics
Company: Bayou Diamonds & Devolic LLC
Role: Social Media Manager & Executive Virtual Assistant
Duration: September 2020 – Present
Responsibilities:
Designed graphics for social media
Responded to customer inquiries
Maintains occasional support tasks, including monthly payroll
Reason for Leaving: Maintains relationship for occasional projects
Notable Achievement: Long-standing relationship and consistent trust from client
Company: GreenDevelopment Sustainable Solutions Inc.
Role: Environmental Specialist
Duration: August 2021 – March 2022
Responsibilities:
Prepared environmental reports and permits
Wrote articles and proposals
Supported safety training
Reason for Leaving: Career shift to virtual assistance
Notable Achievement: Strengthened environmental compliance practices
Key Skills and Tools
Executive assistance
Project management
Social media management
Basic graphic design
Canva, Slack, Hubspot, Figma, ClickUp, Asana, Notion
QuickBooks
Google Suite
Meta Business Suite
CRM (GoHighLevel)
Event planning
Podcast workflow management
Key Metrics and Analysis
Metrics Used:
Social media engagement rates
Investor funnel conversion rates
Event attendance and member satisfaction
Monitoring Tools:GoHighLevel
LinkedIn
Google Calendar
Asana
Motivational Fit
Looking For: A meaningful full-time role, ideally strategic operations or executive support, to consolidate her diverse skills
Current Rate: Approximately $8/hour (negotiable)
Asking Rate: Open, willing to match or exceed current part-time total earnings
Availability: Ready to discuss transition timeline
Red Flags
Balancing several part-time projects could be a concern if exclusivity is required
No set salary figure yet; may need clear negotiation later
Project Examples / Critical Incidents
Project Example 1: Designed and implemented the podcast guest workflow for Changing Work — from guest invitations to scheduling, logistics, and tracking. This included creating standardized processes, presenting them to founders, and adjusting collaboratively until launch. The workflow is still actively in place.
Project Example 2: Supported Acquira Capital by mapping their early-stage sales funnel, engaging a third-party vendor for website development, and coordinating social media outreach to attract accredited investor leads. This resulted in the first investor screening calls being booked, proving the funnel’s effectiveness.
Critical Incident: Faced challenges with frequent podcast guest scheduling conflicts at Changing Work, where she independently adjusted multiple founders’ calendars to accommodate guest availability without disrupting other priorities — earning trust to manage calendars autonomously without micromanagement.
Anticipating a Problem: During planning for Changing Work’s book launch events, she anticipated founders’ scheduling conflicts and proactively reassigned event responsibilities to ensure that at least one founder was always present. She coordinated guest speakers, sessions, and funnel discussions without needing constant approval, preventing major disruptions.
Assessment of Suitability for the Role
Rayana is a highly versatile candidate, balancing executive support, project management, and social media skills. She has strong initiative, anticipates problems, and can make decisions independently when needed, even in complex environments with multiple stakeholders. Her proactive mindset and commitment to continuous improvement make her well-suited for remote roles requiring a high degree of ownership and flexibility.