End-to-end Email Marketing hands on experience including creating mock ups and designs
 
"One of my work values is sending out deliverables on time — I want my clients to be happy with the results and the output I deliver."
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Raul Baro Jr.
+639771000225
raulsbarojr@gmail.com  

• Currently with Chronos Agency (Digital Marketing Firm based in Singapore) as an Email Marketing Executive

  • End-to-End Email Campaigns for clients in the US and EU - handling about 5-6 simultaneous B2C clients

  • Designed and implemented email campaigns using Klaviyo

  • Created email flows and automations (e.g., welcome series, promotional flows)

  • Developed email content and layout mockups, using Figma, then transferred them to Klaviyo for deployment

  • Participated in email A/B testing, including variations like static vs. GIF hero images, to improve campaign performance

  • Adjusted email marketing strategies based on performance data (open rates, click rates, conversion rates, unsubscribes)

• Had several one offs via Upwork dealing with Email Marketing - handled approximately 30 clients spanning 5 years - with 100% Job Success and earning a Top Rated Freelancer badge (validated)

• Motive: Passively exploring, but open to opportunities that will help him grow career wise and financially - prefers direct to brand work / open in working full US hours Current: 1k USD / month

• Expected: 1300 USD / month

• Availability: 30 days

 
Other Queries:
What email marketing platforms have you worked with, and which do you prefer?

• Platforms used: Klaviyo, Mailchimp, Omnisend (from Upwork clients)

• Preferred platform: Klaviyo

  • Reason: It's widely used by businesses, has an intuitive drag-and-drop editor, and is easy to understand

  • He also holds certifications in Klaviyo and Mailchimp

 
How do you use A/B testing to improve campaign performance?

• Conducts monthly A/B tests as part of his agency workflow

• Tests variations like GIFs vs. static hero images

• Shares test results with clients

• Uses winning variants (e.g., if GIFs perform better) in future campaigns

 
How do you measure and evaluate the success of email campaigns?

• First: Open Rates — to see if subscribers are opening the emails

• Second: Click Rates — checked against Klaviyo benchmarks

• Third: Conversion Rates — to measure revenue generated (e.g., "$1000 or relevant revenue")
  Describe a time when you used data to adjust a campaign strategy. What was the outcome?

• Noticed low open rates and high unsubscribe rates after sending a campaign to all active subscribers

• Adjusted strategy: Switched to targeting only very engaged 30-day subscribers

• Outcome: Improved engagement and relevance of future campaigns

 
Culture Fit Q’s:
Q1: What are your top "work values" (e.g., being hard-working, being on-time, being proactive) ?

• Work-life balance – he appreciates having a non-stressful environment

• Timeliness – ensures tasks and deliverables are completed on time

• Client satisfaction – values making clients happy through quality and punctual output
  Q2: What are the most important learnings you've had in your career?

• Never be ashamed to ask questions

• Being proactive and seeking clarification is essential to doing a good job

• Learned the importance of team collaboration
  Q3: Who were your top mentors, and what did you learn from them?
  His manager at Chronos Agency

• Described her as nurturing, supportive, and like a mother figure

• She guided him through his tasks and helped him grow in the email marketing space