Currently with Wagman Digital (Handling Indique Hair LLC as a brand) for more than 2 years now:
- Leadership and Team Management: 
- Team Leadership: He leads a remote team of 42 members across various locations, including the USA, Bhutan and India. This team is primarily dedicated to Indique LLC, Wagman Digital’s biggest client, though he also provides oversight for other projects.
- Team Structure: The team working on Indique consists of members handling various aspects of digital marketing: 
- Social Media: Organic posting and social media strategy.
- Email Marketing: Handling email campaigns for the client.
- SEO: 8 to 10 people dedicated to search engine optimization.
- Marketplaces and Content: Developers and content writers working on improving the brand’s presence on platforms like Amazon and Shopify.
- Client Management: 
- Client Focus: His primary responsibility is managing the digital marketing for Indique LLC, a hair care and extension brand. His goal is to drive the brand’s success across various digital channels, particularly in e-commerce.
- Advertising Budget: He is responsible for managing a significant advertising budget, about $1 millionper month across multiple platforms (Google Ads, Meta Ads, Bing, AdRoll, etc.).
- Return on Investment: His goal is to achieve at least a 2X return on the ad spend, but he has exceeded this, with results currently above 4X.
- Project and Process Management: 
- Agile Management: He works with an agile methodology for project management. He uses tools like Jira and Zoho to manage client projects and internal team workflows. This ensures that tasks are assigned efficiently and tracked effectively.
- Performance Tracking: He has set KPIs and KRAs for his team members, ensuring everyone is aligned with client goals and overall business objectives.
- Campaign Management: 
- He is involved in hands-on digital marketing for Indique, particularly paid media strategies across various channels (Google Ads, Meta Ads, etc.). His role includes creating strategies to drive sales, optimize ad campaigns and generate significant revenue from digital marketing efforts.
- Strategic Oversight and Budgeting: 
- He is also responsible for budget planning and forecasting for the e-commerce projects he manages. This includes allocating resources to the most effective digital channels to maximize ROI.
- His role extends to overseeing the optimization of ad campaigns, implementing strategic adjustments and identifying areas for improvement to meet or exceed set financial goals.

• Worked for Commerce Pundit as a Senior Digital Marketing Expert > managed e-commerce brands, particularly one that was selling personalized gifts to clients in the USA, UK, Canada and Australia. His role centered on driving growth for this brand through various digital marketing channels / primary responsibility was to oversee and execute the digital marketing strategy for his clients. This involved using platforms such as Google Ads, Meta Ads (Facebook/Instagram) and Bing Ads to drive traffic and sales

  • One of his major achievements during his time at Commerce Pundit was helping his client achieve a significant boost in Amazon FBA sales. This included scaling the brand’s revenue from around $1 million in 2021 to $1.8 million in 2022.

  • Left the company for career growth

• Motive: Actively exploring for career growth

• Current: 2250 USD / month

• Expected: 3500 USD / month negotiable

• Availability: ASAP