Krisma brings end-to-end product development expertise with strong Amazon launch execution—skilled in market research (Helium 10, Data Dive), supplier sourcing, prototyping, testing, and performance tracking. She has successfully launched products across personal care, home, and lifestyle categories, including a top-rated turmeric & ginger loofah soap on Amazon.

Kitsch – Product & Packaging Development Specialist (Hair accessories, personal care, shampoo/conditioner; operates in Target, Whole Foods, Ulta, Amazon, and own DTC platform)

• Product Ideation & Research: Uses Helium 10 + Data Dive for keyword/revenue analysis; WGSN & Eurochem for retail insights.

• Supplier Sourcing & Procurement: Works with Korean, Chinese, US & Mexican suppliers; emphasizes supplier-as-partner relationship.

• Product Development: Full cycle from ideation → launch; onboarded 4 new suppliers for skincare & personal care.

• Pre-Launch Testing: Conducts surveys, consumer testing; uses Sorcery (UK) for claim substantiation.

• Launch Execution: Oversees image listings & product detail assets; coordinates closely with Amazon sales team.

• Post-Launch Monitoring: Tracks Amazon sales daily, works on optimization and performance analysis.

The Ambr Group (formerly D1 Brands) – Level 4 Product Manager (Amazon-first brands) – 2 years, left due to layoff

• Developed wide range: home care, kitchen, maternity/baby, pet care, personal care, supplements, compression wear, home décor.

• Amazon-Centric Development: Fast lead times, SERP-driven strategy.

• Notable Win: Launched turmeric & ginger soap bar with attached loofah scrubber—validated stability in testing, now 4.8⭐ on Amazon.

• Used Helium 10 & Data Dive extensively to identify whitespace & validate demand.
  Golden ABC, Inc. (Penshoppe, Oxygen, Regatta, Memo, Forme) – Senior Product Officer/Manager (2017–2023)

• Proposed & developed new CFT items (non-apparel, e.g., grooming & personal care).

• Negotiated with vendors on cost & timelines.

• Managed orders from development through delivery.

• Win: Hair pomade/wax/paste line → initially low priority, but her defense secured billboard marketing → achieved 300% sales target (₱3M vs ₱1M).

• Left to pursue WFH setup.

Motive:

• Exploring new opportunities for career growth & better compensation.

• Grateful for Kitsch role post-layoff, but seeks stronger financial + professional alignment given family responsibilities.
  Current: $1,200 (previously $1,450 at Ambr)
  Expected: $1,600
  Availability: 2 weeks