Pat is an experienced e-commerce professional with a strong background in campaign management, platform optimization, and data-driven strategy across Shopify, Shopee, Lazada, and TikTok Shop. She has consistently delivered results, including a 200% sales increase for Terranova and successful TikTok onboarding that boosted brand performance by 10% quarterly.

Summary of Experience
Recent Experience
Company: Red Selvage International Corp.
Role: Client Services Manager (Vans & Terranova)
Duration: June 2024 - Present
Responsibilities:

• Manage client accounts on Shopify, Shopee, Lazada, and Zalora, acting as the primary contact for clients.

• Provide strategic insights based on platform trends, optimizing inventory, and driving sales growth.

• Analyze sales data, forecast trends, and deliver actionable insights for improved performance and client success.

• Lead promotional campaigns, collaborate with internal teams, and resolve client issues promptly.
  Reason for Leaving: Open to remote opportunities and looking to continue working in e-commerce with a focus on digital innovation.
  Notable Achievement: Developed a campaign strategy for Terranova that resulted in a 200% increase in orders and met the brand’s sales targets.

Previous Experience
Company: Great Deals E-Commerce Corp.
Role: Platform Excellence Manager
Duration: June 2023 - May 2024
Responsibilities:

• Monitored the e-commerce platform calendar for campaigns and events.

• Coordinated with different e-commerce platforms for future goals and plans.

• Managed all company platform growth opportunities.

• Developed and documented best practices for onboarding brands onto TikTok.
  Reason for Leaving: Transitioned to a role focusing on specific brands rather than handling multiple accounts.
  Notable Achievement: Successfully onboarded 70% of brands to TikTok and increased brand sales performance by 10% quarterly.

Company: Shopee Philippines Inc.
Role: Project Manager - Marketing Systems
Duration: March 2023 - April 2023
Responsibilities:

• Led two sub-teams under Marketing Systems focused on UX Optimization and Onsite Prioritization.

• Reviewed and approved plans and reports for team leads and upper management.

• Managed improvements for local marketing-related front-end UX and internal processes requiring marketing-wide implementation.
  Reason for Leaving: Role was highly operational; desired a more strategic position with greater involvement in platform campaign management.
  Notable Achievement: Implemented improved UX prioritization processes for marketing systems.

Company: Shopee Philippines Inc.
Role: Senior Analyst Sub-Lead for In-App Assets - Marketing Operations
Duration: August 2021 - March 2023
Responsibilities:

• Led a team handling UI/UX prioritization for banners and campaigns.

• Managed workload allocation for QA, uploading, and user list teams.

• Ensured execution of campaigns through backend operations and system uploads.
  Reason for Leaving: Sought a role involving more strategic input beyond operational execution.
  Notable Achievement: Led in-app prioritization improvements, optimizing banner placement and campaign execution.

Company: Shopee Philippines Inc.
Role: Marketing Operations Analyst
Duration: September 2020 - August 2021
Responsibilities:

• Managed backend execution of marketing campaigns (e.g., uploading banners, configuring user lists, etc.).

• Ensured smooth execution and timely implementation of campaign setups.

• Coordinated with multiple departments to facilitate seamless marketing operations.
  Reason for Leaving: Promoted internally to Senior Analyst Sub-Lead for In-App Assets.
  Notable Achievement: Successfully executed high-visibility marketing campaigns by optimizing backend processes.

Key Skills and Tools

• E-commerce platform management (Shopify, Shopee, Lazada, Zalora, TikTok Shop)

• Digital marketing and campaign execution

• UX/UI prioritization and optimization

• Strategic partnerships and brand onboarding

• Data analysis, forecasting, and KPI tracking

• Client relationship management

• Promotional campaign planning and execution

Key Metrics and Analysis
Metrics Used:

• Sales performance (GMV, AOV, conversion rates)

• Campaign effectiveness (click-through rates, impressions, order volume changes)

• Customer engagement (platform traffic, buyer behavior analysis)

• Revenue growth (brand-specific and platform-wide)
  Monitoring Tools: Excel (for tracking sales and promotions), PowerPoint (for reports and presentations), platform dashboards (Shopee, Lazada, TikTok Shop, Shopify).

Motivational Fit
Looking For: A remote e-commerce role that allows for strategic input, innovation in digital commerce, and growth within the industry.
Current Rate: Php 85-95K
Asking Rate: 20% increase, negotiable
Availability: Immediately available for remote opportunities.

Assessment of Suitability for the Role

• Strengths: Deep e-commerce marketing knowledge, strong data analysis skills, and experience in managing campaigns across multiple platforms.

• Potential Concerns: Limited direct experience with fully strategic roles; most past roles have had strong operational components.

• Overall Fit: Well-suited for roles that require a mix of e-commerce strategy, data-driven decision-making, and campaign execution.