Mari is a skilled multimedia designer with strong experience in brand identity, campaign execution, and social media design, having led creative work for local famous brands

Summary of Experience
Recent Experience
Company: Golden ABC (Penshoppe)
Role: Multimedia Specialist
Duration: November 2020 – Present
Responsibilities:

• Develop and manage presentation decks

• Create key visuals and assets for the brand’s digital presence

• Manage and enhance social media presence across Instagram, Facebook, and TikTok

• Design banners for e-commerce (Shopify, Lazada, Shopee)

• Work on campaign ideation, execution, and product photoshoots

• Collaborate with marketing teams to deliver compelling brand visuals
  Reason for Leaving: Exploring opportunities in a creative agency for more creative freedom and career growth
  Notable Achievement:

• Successfully launched a high-impact campaign featuring BINI and James Reid for Penshoppe, handling ideation, storyboarding, and key visuals

Previous Experience
Company: Immensity Group Philippines
Role: Creative Designer (Part-time)
Duration: November 2020 – March 2022
Responsibilities:

• Designed key visuals for brand campaigns

• Managed assets for 7 brands in the digital advertising industry

• Led two designers, overseeing resizing and adjustments

• Created e-commerce banners and social media content

• Translated client visions into design assets
  Reason for Leaving: To focus on full-time role at Golden ABC due to office-based work setup
  Notable Achievement:

• Successfully managed multiple brand campaigns in the gadgets and appliance industry

Company: VKC Inc. (Hawk Bags)
Role: Graphic Designer
Duration: June 2017 – February 2020
Responsibilities:

• Designed product packaging and patterns for Hawk Bags

• Created digital and print assets, including e-commerce banners

• Worked on brand ideation and concept development

• Designed video content for campaigns (Lazada, Shopee)
  Reason for Leaving: Seeking broader design experience outside the company
  Notable Achievement:

• Designed and conceptualized product patterns and layouts, influencing brand identity

Key Skills and Tools
Key Skills:

• Brand & Visual Identity

• Campaign & Key Visual Development

• Social Media Design & Content Creation

• Product Photography & Editing

• Storyboarding & Creative Concept Development
  Tools:

• Adobe Creative Suite

• Figma

• Google Suite

• Microsoft Office

• Notion

Key Metrics and Analysis
Metrics Used:

• Social media engagement and interactions (likes, shares, comments)

• Brand visibility through digital campaign success

• Design impact on e-commerce conversions
  Monitoring Tools:

• Internal social media insights tools

• Google Analytics (if applicable)

Motivational Fit
Looking For: Opportunities in creative agencies or digital marketing firms with a focus on brand and campaign design
Current Rate: Not disclosed
Asking Rate: Php 60,000
Availability: Open to both freelance and full-time roles, depending on job scope and fit

Red Flags

• No experience working with Amazon-based e-commerce brands but open to learning

• Prefers working in a digital agency for creative freedom, which may impact long-term retention in an e-commerce setting

Assessment of Suitability for the Role
Strengths:

• Strong background in brand identity, social media design, and campaign execution

• Experience handling multiple brands and leading junior designers

• Ability to conceptualize and execute large-scale campaigns with strategic insights
  Concerns:

• Limited exposure to Amazon or direct e-commerce marketplace optimization

• Strong inclination towards agency work, may require alignment with in-house brand teams