Margarita is a versatile marketing professional with experience across e-commerce, retail, PR, and fintech, excelling in digital strategy, campaign execution, and brand management. She has a strong track record in boosting engagement, generating leads, and driving sales through data-driven and creative marketing initiatives.

Summary of Experience
Recent Experience

• Company: Radial, Inc.

• Role: Marketing Associate

• Duration: July 2023 – July 2024

• Responsibilities:

  • Developed and implemented productivity-enhancing systems using Smartsheet and Microsoft Office.

  • Evaluated leads using Salesforce and Demandbase, generating 20 new opportunities.

  • Co-developed the Radial Payment Solution playbook, resulting in three new clients.

  • Designed LinkedIn and social media event collaterals, increasing website traffic by 10%.

  • Assisted in RFP creation, contributing to the acquisition of three new clients.

  • Managed gifting inventory and coordinated logistics for marketing and sales teams.

  • Planned and coordinated events for sales lead generation.

• Reason for Leaving: Wanted to return to the Philippines for personal reasons.

• Notable Achievement: Developed branding strategies for Radial’s rebranding efforts, integrating the company’s four verticals (Logistics, Fraud and Payment Solutions, Warehousing, and System Optimization).

Previous Experience

• Company: Georgetown Graduate Career Center

• Role: Social Media Marketing Specialist

• Duration: September 2022 – May 2023 (Part-time, 20 hours per week)

• Responsibilities:

  • Managed social media content calendar and created posts for Instagram and LinkedIn.

  • Increased social media engagement by nearly 200%.

  • Conducted analytics review and developed a strategy recommendation report for the director.

• Reason for Leaving: Completed the master’s program at Georgetown University.

• Notable Achievement: Improved engagement rate by 20% through optimized content strategy.

• Company: Store Specialists Inc.

• Role: Marketing Officer

• Duration: June 2019 – July 2021

• Responsibilities:

  • Managed marketing activities for over 30 brands, including Anastasia Beverly Hills, Smashbox, and The Inkey List.

  • Developed content calendars and executed digital marketing strategies.

  • Led the e-commerce transition during the pandemic, increasing digital sales by 10%.

  • Managed promotions and partnerships with Lazada and Zalora.

  • Oversaw email marketing campaigns for 20,000+ customers using Klaviyo and Mailchimp.

• Reason for Leaving: Left to pursue a master’s degree at Georgetown University.

• Notable Achievement: Increased Instagram engagement by 40% and exceeded e-commerce sales targets.

• Company: BRIDGES PR @ COM

• Role: PR & Events Specialist

• Duration: September 2017 – December 2018

• Responsibilities:

  • Managed PR campaigns for over 30 brands, including Unilever (Dove, Axe, Magnum) and Singapore Airlines.

  • Organized and executed large-scale brand events, including the Magnum Hazelnut launch in Bali.

  • Handled influencer collaborations and press kits.

• Reason for Leaving: Moved to an in-house marketing role at Store Specialists Inc.

• Notable Achievement: Successfully launched multiple high-profile brand campaigns, including international activations.

Key Skills and Tools

• Marketing & Branding: Digital marketing, content creation, influencer marketing, event planning, campaign execution.

• Technical Skills: Microsoft Office Suite (Advanced Excel), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva.

• Platforms & Tools: Salesforce, Demandbase, Klaviyo, Mailchimp, Smartsheet, Shopify.

• Market Insights & Strategy: SEO, social media analytics, RFP processing, consumer research.

Key Metrics and Analysis

• Metrics Used:

  • Lead generation and conversion tracking.

  • Social media engagement (follower growth, click-through rates).

  • Website traffic and campaign effectiveness.

  • Email open and click-through rates.

• Monitoring Tools:

  • Demandbase, Salesforce (Lead Tracking).

  • Google Analytics (Website Performance).

  • Klaviyo, Mailchimp (Email Marketing Performance).

  • Instagram & LinkedIn Analytics (Social Media Performance).

Motivational Fit

• Looking For: A role in digital marketing, brand management, or fintech marketing.

• Current Rate: Php 350K (based in US)

• Asking Rate: Php 180-220K negotiable

• Availability: Immediate.

Red Flags

• None identified. Margarita has a strong background in digital marketing, PR, and brand strategy. She has demonstrated adaptability, leadership, and analytical skills.

Assessment of Suitability for the Role
Margarita is a well-rounded candidate with a strong foundation in marketing and branding across different industries, including e-commerce, retail, PR, and fintech. She has demonstrated leadership, analytical thinking, and a proactive approach in her roles. Given her experience in digital marketing, campaign execution, and content strategy, she would be an excellent fit for roles involving branding, marketing automation, and e-commerce growth strategy.