Lorraine is an experienced e-commerce manager skilled in end-to-end operations, campaign execution, and paid marketing across platforms like Lazada, Shopee, TikTok, and Shopify, using tools such as Google Ads, Facebook Ads, and Google Analytics.

Summary of Experience
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Recent Experience:

• Company: Confidential (F&B Company)

• Role: E-commerce Customer Development Manager (Business to Consumer Digital Commerce)

• Duration: February 2022 - Present

• Responsibilities:

  • Managed end-to-end online business operations for Lazada, Shopee, TikTok, Pandamart, LazMart, and Shopee Supermarket

  • Designed and executed campaign calendars and category promotions

  • Developed commercial and operational solutions and designed scorecards for evaluating e-commerce enablers

  • Hosted live selling on TikTok, increasing sales by 75%

  • Managed relationships with e-commerce platforms and third-party agencies

• Reason for Leaving: Seeking international opportunities and exposure to other platforms such as Amazon

• Notable Achievement: Grew 2023 sales by 191% from 2022 through strategic campaigns and platform partnerships
  Previous Experience:

• Company: Synergy

  • Role: E-commerce Key Account Manager (Beauty and Luxury Brands)

  • Duration: May 2021 - October 2021

  • Responsibilities:

    • Managed top beauty brands (e.g., MAC, Estee Lauder, Clinique) on LazMall

    • Developed campaign strategies, identified high-potential SKUs, and optimized promotions

    • Onboarded and trained new commercial department employees

  • Reason for Leaving: Wanted to transition from agency to brand-side to implement end-to-end strategies

  • Notable Achievement: Achieved 110% of sales target during 11.11 mega campaign and successfully onboarded luxury brand Korres

• Company: E-commerce (Agency Side)

  • Role: E-commerce Manager and Paid Performance Marketing Specialist

  • Duration: January 2018 - April 2019

  • Responsibilities:

    • Managed end-to-end e-commerce services for clients like Abbott and Johnson & Johnson

    • Executed paid performance marketing campaigns on Google Ads and Facebook Ads

    • Coordinated website development and customer journey mapping for Shopify stores

  • Reason for Leaving: To focus on completing a Master’s in Innovation and Business

  • Notable Achievement: Increased Lazada and Shopee store followers by 13k and 9k through Facebook and Lazada Livestreaming

• Company: FRONTEO (USA)

  • Role: Assistant Project Manager

  • Duration: January 2017 - September 2017

  • Responsibilities: Managed legal document processing and quality checks for US law firms

  • Reason for Leaving: Transitioned into e-commerce career

  • Notable Achievement: Passed the Relativity Certification exam administered by kCura
    Key Skills and Tools

• E-commerce Platforms: Shopify, Lazada, Shopee, TikTok, Zalora, Pandamart

• Marketing Tools: Google Ads (Search, Video, Mobile), Facebook Ads, Google Analytics

• Certifications: Google Digital Sales Certified, Google Analytics Certified, Innovation Management Level 2 (Master)

• Other Tools: Microsoft Excel, STATA, GRETL

• Key Skills: Paid performance marketing, campaign management, live selling, key account management, sales strategies, relationship management
  Key Metrics and Analysis

• Metrics Used: Sales growth percentage, conversion rate, visitor count, SKU performance analysis (high visitors/low conversion and high conversion/low visitors)

• Monitoring Tools: Google Analytics, Shopify Reports, Lazada and Shopee Seller Centers, TikTok Live analytics
  Motivational Fit

• Looking For: International experience, particularly on Amazon and other global e-commerce platforms

• Current Rate: Php 150-160K

• Asking Rate: Php 190-210K

• Availability: 30 days notice

Red Flags

• No direct Amazon experience (acknowledges this gap but emphasizes transferable skills and strong willingness to learn)

Assessment of Suitability for the Role
Lorraine has extensive experience in e-commerce management from both agency and brand perspectives. She demonstrates a strong understanding of online sales strategies, campaign execution, and digital marketing tools. Despite lacking Amazon-specific experience, her ability to drive significant sales growth, manage large-scale campaigns, and develop end-to-end e-commerce strategies positions her as a valuable candidate with high potential to transition to Amazon or other international e-commerce platforms.