Laura is a creative designer with experience in branding, social media, and Shopify UI/UX design, having worked on projects for local and international brands. She is proficient in Adobe Creative Suite, Figma, Canva, and Shopify.

Summary of Experience
Recent Experience
Company: Paprika, Cebu City, Philippines
Role: Graphic Designer
Duration: August 2024 - Present
Responsibilities:

• Designed social media and print materials for local and national brands, including a luxury real estate brand, a high-end mall, and a 3-star hotel.

• Strengthened the brand identity of a sustainable corporate building through print materials.

• Led a branding project for a new gym (Fit to Work), including branding strategy and social media content creation.
  Reason for Leaving: Looking for a role with more flexibility and deeper involvement in UI/UX design.
  Notable Achievement: Successfully created the branding strategy and identity for Fit to Work gym from scratch, focusing on wellness and differentiation from traditional gyms.

Previous Experience
Company: 55KNOTS, Sydney, Australia (Remote)
Role: UI/UX Designer
Duration: February 2024 - July 2024
Responsibilities:

• Designed Shopify storefronts using Figma for small e-commerce businesses.

• Developed brand identities, logos, and product designs for online brands.

• Created customized landing pages for e-commerce brands ranging from streetwear to luxury fashion.
  Reason for Leaving: Contract ended as the client discontinued services with 55KNOTS.
  Notable Achievement: Led the design of a promotional website for a podcast-based dating card game, working directly with high-level stakeholders.

Company: BrandBucket PH, Pasig City, Philippines
Role: Multimedia Artist (Intern)
Duration: January 2024 - March 2024
Responsibilities:

• Created social media and event activation materials for brand activations and expos.

• Assisted in pitch decks and campaign mockups for a travel accessories brand.

• Designed marketing materials for major brands like The Travel Club, Philips, and Robinson’s Easy Mart.
  Reason for Leaving: Completion of internship.
  Notable Achievement: Successfully pitched a summer travel fair campaign concept for The Travel Club.

Company: Lawruh and Kurluh (Small Business)
Role: Co-founder and Designer
Duration: November 2022 - September 2024
Responsibilities:

• Designed and sold stickers, keychains, tote bags, and other merchandise.

• Participated in local art markets in Manila and Cebu.

• Conducted talks to aspiring entrepreneurial artists.
  Reason for Leaving: Business was a side project during college; moved on to full-time design work.
  Notable Achievement: Successfully launched and marketed independent merchandise while managing product design and branding.

Key Skills and Tools

• Graphic Design (Print & Social Media)

• UI/UX Design

• Illustration

• Video & Audio Editing

• Copywriting

• Branding Strategy

• Shopify Storefronts (Figma)

Key Metrics and Analysis
Metrics Used:

• Engagement and reach analytics for social media campaigns.

• Conversion rates for branding projects (e.g., Fit to Work’s social media launch).

• Client satisfaction (measured via feedback rounds and approvals).
  Monitoring Tools:

• Adobe Creative Suite

• Figma

• Canva

• Shopify (Design Integration)

• Social Media Analytics (Instagram, Facebook)

Motivational Fit
Looking For: A role focused on UI/UX design with opportunities for creativity and full-cycle design ownership. Prefers a flexible work environment with clear communication and transparency.
Current Rate: Php 16,000
Asking Rate: Php 25,000
Availability: Open for new opportunities
Schedule: Prefers day shift, schedule that ends at 8pm the latest

Assessment of Suitability for the Role

• Strengths: Strong design background in social media and branding; ability to create from scratch; collaborative and proactive.

• Areas for Improvement: Needs more experience in full-cycle UI/UX project execution; would benefit from deeper analytics experience for performance tracking.

• Overall Fit: Suitable for a creative design role with a strong branding and social media focus. Needs mentoring and exposure to more complex UI/UX projects for long-term growth in that area.