Billy is a data-driven media buyer with over 4 years of hands-on experience running performance campaigns across Meta, Google, TikTok, Snapchat, Reddit, and more. She has managed budgets from $50/day to $600K/month across 50+ brands in wellness, beauty, e-commerce, and lead gen sectors. Known for her cross-platform expertise and analytical mindset, she has scaled high-spend campaigns, fixed funnel leaks, and recovered revenue through smart, creative strategies. She thrives in fast-paced environments, enjoys collaborating directly with internal teams, and is now seeking a long-term role with a client brand where she can fully own results and contribute to strategic growth.

Summary of Experience
Performance-driven media buyer with 4+ years of experience managing multi-platform campaigns across e-commerce, lead generation, and wellness sectors. Proven ability to scale ad spend from $50/day to $600K/month across Meta, Google, TikTok, Snapchat, and Reddit. Known for technical depth, funnel diagnostics, and revenue recovery through strategic media planning and optimization. Thrives in environments where she can collaborate directly with internal teams and own results for growth-focused brands.

Recent Experience
Company: Playbook Media
Role: Junior Media Buyer
Duration: March 2025 – Present
Responsibilities:

• Manages $600K/month across 6 clients spanning credit repair, EV chargers, cloud storage, and e-commerce sectors.

• Oversees cross-platform campaigns on Facebook, TikTok, and Snapchat.

• Performs creative diagnostics and performance analysis to identify high-leverage optimization areas.
  Reason for Leaving: Seeking career growth and compensation alignment after extensive agency experience. Interested in long-term, in-house opportunities with greater ownership and upward mobility.
  Notable Achievement: Successfully managed large-scale ad accounts while maintaining profitability and reducing funnel inefficiencies across channels.

Previous Experience
Company: FOCL / SunnyWithin / ChillFrog
Role: Junior Media Buyer / Data Analyst
Duration: October 2024 – March 2025
Responsibilities:

• Managed $200K/month for cannabis-compliant e-commerce brands.

• Implemented influencer and affiliate marketing integration, building hub pages to resolve Meta ad compliance issues.
  Reason for Leaving: Company shifted to UGC and influencer-only model; internal ad buying team dissolved.
  Notable Achievement: Pioneered new ad content architecture that temporarily restored Meta ad delivery in a highly restricted niche.

Company: Think Bullish
Role: Senior Media Buyer
Duration: March 2021 – July 2024
Responsibilities:

• Managed 50+ Meta and 10+ Google Ads accounts in health and wellness niches including dental and hormone clinics.

• Ran budgets up to $100K/month, led creative testing and scaling strategies.
  Reason for Leaving: Left due to unresolved internal friction between media and creative teams which impacted team effectiveness.
  Notable Achievement: Scaled key client accounts while maintaining profitability and campaign stability in high-churn environments.

Key Skills and Tools

• Media Buying & Optimization: Meta Ads, Google Ads, TikTok Ads, Snap Ads

• Analytics & Tracking: Google Tag Manager, TripleWhale, Everflow, Supermetrics

• E-commerce Stack: Shopify, Klaviyo, Zapier, Replo

• Project Management & Communication: Asana, Monday.com, ClickUp, Slack, Discord

Key Metrics and Analysis

• Performance Metrics: ROAS, CAC, CTR, CPM, funnel drop-off rates, conversion rate recovery

• Optimization Tools: Funnel diagnostics, attribution models, A/B testing, spend efficiency tracking

• Tracking Tools: GTM, Everflow, Supermetrics dashboards

Motivational Fit
Looking For: In-house performance marketing roles where she can contribute to strategic growth, take full ownership of results, and collaborate closely with internal creative and product teams. Prefers client-side environments with long-term brand impact.
Current Rate: $2,500 USD/month
Asking Rate: $2,500 USD/month
Availability: Immediate
Time Tracker: Open to using one
Preferred Schedule: US working hours

Assessment of Suitability for the Role
This candidate is a seasoned, technically fluent media buyer with a track record of managing high-stakes ad budgets and delivering performance results across platforms. Her ability to spot funnel inefficiencies, integrate with influencer efforts, and optimize spend makes her ideal for brands ready to scale sustainably. Strong fit for e-commerce companies seeking a media buyer who can own outcomes, adapt quickly, and collaborate across functions.