Fitz has 4 years of digital marketing experience with a strong focus on PPC, paid media, and performance marketing for e-commerce enablers targeting AU and Asian markets. Currently managing Australian accounts at Digivizer, he has worked with major brands like Samsung and P&G.

Highlights:

• Four (4) years experience in Digital Marketing, particularly PPC management, Paid Media, and Performance Marketing.

• Four (4) years exposure to ecommerce enablers targeting local and AU/Asian markets

• Experienced in Google and Meta Ads

• Worked with big brands such as Samsung, P&G, and products in the cookware, jewelry, cacao, coffee and gaming categories.

• Excellent communications skills

Summary:

• Currently a Performance Marketing Specialist for Digivizer, an ecommerce enabler that caters to the US, Australian and Asian markets

  • Specifically handled Australian accounts and handling products in the coffee, cacao, jewelry, gaming and tech categories

  • Runs ads in Google, Meta, LinkedIn and Microsoft

  • Creates strategies from ground up to execution, works with account managers and creatives

  • Most challenging PPC campaign:

    • For a jewelry brand – at first client wanted sales but realized that it will be difficult since their items are personalized. Suggested a workaround – to try to prioritized bookings instead. Worked with SEO team to emphasize the “book a conversation” feature on the website. Strategized by hitting the 3 funnels, created the video ads to target new people, retargeted people that previously interacted – setup a form, got leads on FB that allowed them to get all these contacts, and also setup ads that would direct them to the “book a conversation” page. In one month, they were able to get 200 signups.

  • Not actively exploring, but wanted to look for extra work for monetary reasons

• Previously worked in Intrepid as a Senior Performance Marketing Executive. Intrepid is an ecommerce enabler that targets the South East Asia market

  • Handled brands such as Samsung and P&G, and works closely with Shopee.

  • Trained new hires and fresh grads, managed several accounts and contributed in strategy making. Managed budgets ensuring they don’t overspend

  • Most successful campaign

    • For Tefal (garments steamer) – launched online. Involved a lot of planning – suggested a pre-hype plan, recommended to post organically on social media, scheduled the launch of the product simultaneously with a double digit campaign (6.6), ran ads, spread awareness, put twice as much ads on the day of the launch, doubled the budget, and did livestreaming. Goal was Php 150k sales, but they hit twice that value.

  • Left the company after 2.5 years because of change in management - affected a lot of things like work hours, work environment, some employees were laid off which made him insecure about the future of the company. Also experienced some buyouts which convinced me to look for better opportunity.

• Motive: Looking for opportunities with similar roles (PPC, Paid Media, Performance Marketing. Prefers US or EU clients.

• Prefers to work part-time but also open for full-time if opportunity is good.

  • Expected salary if part-time: 2-4 hours a day / US$ 15 per hour, can start anytime

  • Expected salary if full-time: US$ 1900 – 2000, can start after 30 days

  • Current salary is US$1650