Ruth brings 12+ years of EA, project management, and customer experience expertise across e-commerce, SaaS, branding, consulting, banking/finance, and BPO. Skilled in strategic initiatives, OKR/KPI systems, cross-department coordination, and high-stakes mediation, she is highly proficient with Google Workspace, Asana, Monday.com, Jira, Trello, Confluence, Canva, ActiveCampaign, Freshdesk, Keap, Figma, and webinar/CRM tools.

•12+ years in EA, PM, and customer experience roles across e-commerce, SaaS, branding, consulting, banking/finance, and BPO.
•Supported CEOs, COOs, and CPOs with strategic initiatives, cross-department coordination, and confidential task execution.
•Spearheaded company-wide OKR & KPI system at Elemnta, achieving a 98% completion rate, optimizing workforce utilization, and improving performance visibility for the board.
•Trusted “firefighter” — mediated year-long conflict between senior leaders, ensuring project delivery and client satisfaction.
 
 
Employment
Elemnta (Jan 2023 – Jun 2025) – Project Manager & Executive Virtual Assistant
Initially hired as a recruitment assistant when the company was still in startup phase; grew into an account management role and later became EA to both the CEO and COO, managing strategic projects, executive calendars, and confidential tasks.
Entrusted with high-stakes mediation between senior leaders during a major contract delivery, spearheaded company-wide OKR implementation, and acted as a “firefighter” for critical business issues.
Reason for Leaving: Company transitioned to rigid fixed shifts, conflicting with her need for flexible work hours to accommodate being hands-on with her son’s schooling.
 
Ultimate Branding LLC (Apr 2017 – Dec 2022) – Customer Experience Manager & Executive Virtual Assistant
Started as customer support and quickly evolved into a personal EA and customer success manager role for the business owner, a coach with a global client base.
Managed client onboarding, inbox management, calendar control, webinar coordination, CRM upkeep, billing operations, and marketing content creation.
Operated in a highly personal, high-trust capacity — ensuring the owner’s schedule, tasks, and customer interactions were handled efficiently.
Reason for Leaving: Moved to Elemnta for a broader, more strategic EA/PM position with exposure to enterprise-level clients and projects.
 
Spark Careers (Apr 2016 – Apr 2017) – Recruitment Manager
Led full-cycle recruitment across multiple industries, maintained the company website for job openings, and developed client relationships to expand placement opportunities.
Reason for Leaving: Moved into a larger organization (Accenture) for broader project management and operational exposure.
 
Accenture, Inc. (Apr 2014 – Apr 2016) – Recruitment Associate → Project Management Associate → Project Management Analyst
Progressed through multiple roles, from conducting HR interviews and managing candidate pipelines to overseeing large-scale hiring initiatives.
Coordinated workforce deployment across business units, managed interview scheduling, tracked hiring needs, and led onboarding for international client transitions in sectors like finance, utilities, and health.
Reason for Leaving: Career growth into a leadership-level recruitment and EA/PM position.
 
HSBC (May 2013 – Apr 2014) – Recruitment Associate
Managed candidate assessments, conducted HR interviews, verified compliance documentation, and coordinated onboarding for roles including Global Banking & Markets.
Provided backend administrative support, recruitment tracking, and smooth hiring lifecycle management.
Reason for Leaving: Career progression into Accenture for a larger-scale recruitment environment.
 
 
Motive Fit: Seeks flexibility to remain hands-on with her son’s schooling; open to both full-time and part-time roles if flexibility is present.
Schedule Preference: 8am–12pm flexible; 1–4pm fully available; can adjust for urgent, high-impact tasks.
Tools: Google Workspace, Asana, Monday.com, Jira, Trello, Confluence, Canva, ActiveCampaign, Freshdesk, Keap, Figma, EasyWebinar, Meta Business Suite.
Timetracker: Ok to use
Current Engagements: Freelance evening social media management clients — no conflict with EA availability.
Current Rate: $15USD/hour (open to negotiation if flexibility is provided)
Asking Rate: $15 USD/hour
Availability: ASAP
 
 
Screening Questions
1. Can you talk more about your EA experience with Ultimate Branding and what your day-to-day looked like?
With Ultimate Branding, I started as a customer support person, but quickly evolved into a much broader role working directly with the owner, who was a coach. I handled all her day-to-day operations — ensuring discovery calls were booked properly, clients were onboarded and supported, managing her inbox (sometimes responding on her behalf), and making sure her tasks were accomplished. She had no control over her calendar, so I took on scheduling and productivity management. It overlapped with customer success and project management — anything that made her more productive.
 
2. What was your role at Elemnta and how did it evolve?
I started as the company’s only employe, hired as a recruitment assistant. As the company grew and restructured, I became EA to both the CEO and COO, managing calendars, budgets, and strategic projects. I coordinated with enterprise clients like CEOs and COOs of banks in Australia, and handled both tactical and sensitive personal tasks. I was also sent into high-pressure situations they called me their EA slash firefighter to resolve project delays, mediate conflicts, and “put out fires.”
 
3. Can you share your most challenging “firefighting” experience?
The toughest was mediating between the CPO and CEO during a year-long conflict while delivering a major client contract. They refused to speak to each other, and I became the go-between, ensuring communication continued so we could launch and fulfill the contract successfully. Ultimately, the board decided to buy out the CPO’s shares, but we achieved our deliverables and maintained client satisfaction.
 
4. How do you manage complex calendars across multiple time zones and handle last-minute changes?
I treat executives like ongoing projects — my job is to simplify complexity and take tasks off their plate. I use tools like Asana for task-oriented clients and Trello for highly social media-focused clients. I load all executive calendars into my own, maintain visibility, and communicate changes early, ideally with solutions ready. For executives I have established trust with, I make high-quality decisions on their behalf.
 
5. Can you give an example of a high-stakes project you’ve managed end-to-end?
I spearheaded the implementation of company-wide OKRs at Elemnta, from selecting the tracking system to setting objectives, key results, and KPIs for each department. This resulted in a 98% completion rate, clearer processes, improved performance visibility, and the optimization of staffing from 60 to 30 high-performing employees (reassigning others to more suitable roles).
 
6. How do you handle situations where two executives need you at the same time?
I’m transparent about my bandwidth and set expectations early. If both tasks are critical, I mediate between the executives to determine what’s highest priority. My focus is always on high-impact tasks first. This approach often prompts executives to reprioritize before assigning tasks.