Edraly is a skilled executive assistant and project manager experienced in Kartra, Stripe, and Asana, with strengths in program launches, payment tracking, customer service, and social media management. Her ability to build structured processes and proactively solve problems makes her a valuable asset for membership-driven or client-focused organizations.

Summary of Experience
Recent Experience
Company: DNL Trust / The Masterful King / OM Massage
Role: Virtual Assistant, Project Manager, Social Media Manager, Kartra Specialist
Duration: 2021 – present (DNL Trust since 2023, Masterful King since 2024, OM Massage since 2024)
Responsibilities:

• General executive and administrative assistance

• Calendar/email management

• Travel bookings and itineraries

• Payments and invoicing (Stripe, Kartra)

• Project management for program launches (e.g., memberships, webinars, masterclasses)

• Customer service across multiple channels (Facebook, Instagram, Messenger, Telegram)

• Landing pages, opt-ins, product and sales pages through Kartra

• Social media management (content calendar, captions, graphics, scheduling, engagement, reporting)

• Onboarding clients and managing application processes

• Tracking financial transactions and payment plans

• Supporting membership coaching program participant journeys
  Reason for Leaving: Seeking a full-time role with growth opportunities and financial stability
  Notable Achievement:

• Successfully managed launches for programs like Year of Boundaries and House of Identity

• Developed an SOP to reduce failed payments, improving consistent billing

Previous Experience
Company: Casper Stang
Role: General Executive Assistant / Marketing Assistant
Duration: March 2019 – March 2024
Responsibilities:

• Calendar and email management

• Travel arrangements

• Market research on prospective leads via LinkedIn

• Managed LinkedIn account growth (27,000–30,000 connections)

• Supported marketing outreach and inbound leads

• Oversaw graphic designer task assignments and follow-up
  Reason for Leaving: Business slowdown; client scaled down expenses
  Notable Achievement:

• Built a robust, qualified prospect list through independent research

• Created outreach systems that consistently grew the client’s network

Key Skills and Tools

• Kartra, Stripe, Cardstra

• Asana, Monday.com, Trello, Notion

• Meta Business Suite, Buffer, Later, Metricool

• Google Suite

• Canva

• Slack, Zoom, Telegram, Messenger

• Social media engagement and reporting

• Podcast and basic video editing

Key Metrics and Analysis
Metrics Used:

• Launch program sign-ups

• Failed vs. successful payment rates

• Membership churn

• Customer response rates
  Monitoring Tools:

• Kartra for payments/subscriptions

• Asana for project tracking

• Social scheduling and reporting tools

Motivational Fit
Looking For:

• A stable, full-time role (30–40 hours per week). She’s currently rendering around 8 hours per week per client.

• An employer that supports growth and learning new tools

• Opportunities to take ownership while contributing to business growth

• A collaborative, open communication style
  Current Rate: Not specified
  Asking Rate: $15/hr
  Availability: Immediately

Behavioral / Scenario Answers
✅ Project Management Example
For DNL Trust’s Year of Boundaries program, Edraly handled onboarding, ensured participants were placed in the correct membership tiers, tracked payments, scheduled emails, and mapped their journey through Asana. She repeated the same structure for House of Identity, currently managing six active members, showing consistent program execution skills.
✅ Critical Incident Example
She identified that repeated failed client payments could disrupt services and cash flow. Edraly implemented an SOP where after a first failure, clients were messaged; after a second, emailed; after a third, escalation steps were taken. This reduced failed subscriptions and maintained consistent revenue for both DNL Trust and Masterful King.
✅ Anticipating a Problem Example
Recently, a client in Masterful King accidentally signed up for two payment plans — a two-month plan and a 12-month plan — creating duplicate billing. Edraly caught the duplicate in the financial tracker, consulted her client, and proactively cancelled one subscription to prevent double charging and the hassle of refund requests.

Red Flags

• No significant red flags

• May need to adjust to working exclusively for one client if required (currently juggles multiple clients)

Assessment of Suitability for the Role
Edraly is highly suitable for executive assistant, project coordinator, or membership program support roles. She combines excellent project tracking, financial monitoring, and customer service with an ability to proactively anticipate and solve problems. Her experience with a wide range of tools (Kartra, Stripe, project platforms) and structured processes will be a strong asset to any client-based or membership-driven organization.