Edel is an experienced Chief of Staff with a 5-year track record at a U.S.-based real estate tech company, where she rose from Project Manager to Chief of Staff to the CTO. She leads cross-functional initiatives, drives churn-reduction strategies and manages executive operations.

**Highlights **

• Currently with Poplar Homes - Real Estate Tech / Property Management company (U.S.-based, with operations and tech teams in the Philippines)

• She’s worked there for 5 years and was promoted three times > from Project Manager > Lead PM > Chief of Staff to the CTO (also a Co-Founder).

• Supports more on the tech side of the business / Ensures everything is organized (personal & business matters)

  • Makes decisions when CTO is not available

  • Helps in side projects

  • Leads the change management team, when there's a new feature for operations. She ensures ops staff are trained for it and everything is smooth. 

  • Leads cross-functional initiatives (e.g., retention, customer experience, ops-tech rollouts)

  • Supports CTO (80%) of the time and collaborates with CEO & CMO (20%) of the time, and HR on high-priority company-wide initiatives

• Owns executive calendar, filters communications, preps high-level meetings, and handles decision-making

• High-level Project: Led **“Stop the Bleeding” **project—a proactive churn prevention initiative saving key clients and revenue

  • Context: They noticed that their customers were leaving, or owners were rapidly churning

  • Created a red-flag system using Salesforce to detect potential churn clients

  • Mobilized a special taskforce to proactively re-engage unhappy customers

  • Helped stabilize churn and preserve key revenue relationships

• Built internal automations and platforms to improve operations efficiency (with help of devs)

• Reason for leaving: Seeking new challenges outside her current org and industry. Open to long-term roles in a different sector where she can apply her skills and grow.

• Search stage: actively applying and no applications that's close to an offer 

• Availability: 2-3 weeks max

• Schedule: She’s confirmed full availability to work CST hours and has prior night shift experience—only asks for rare flexibility when her toddler is unwell, which she handles with full transparency.

• Previous rate: $1,750 USD

• Target Rate: at least $1,900 USD

• References: requested

• Tools & Tech Stack: Salesforce (ops platform + dashboards) / Jira, Notion (project tracking) / Google Workspace, Miro, Canva

• Some exposure to AI tools (self-rated 6.5–7/10 comfort)