DJ is an experienced Digital Marketing Specialist with almost 4 years in Shopify Account Management, excelling in CRO, SEO, and paid media. He manages over 1000 SKUs for a towing accessories client and uses tools like Google Ads, Shopify Analytics, and Microsoft Clarity to optimize e-commerce performance, boosting conversion rates and sales.

Summary of Experience
Recent Experience:

• Company: Kora Ventures, LLC

• Role: Digital Marketing Specialist

• Duration: August 2021 - Present

• Responsibilities:

  • Manages Shopify and Amazon stores, optimizes user engagement, manages order processing.

  • Executes email marketing campaigns, achieving open rates over 25%.

  • Conducts SEO keyword research and optimizes content.

  • Oversees paid media campaigns (Google Ads, Meta/IG, Amazon PPC) to drive traffic and boost sales.

  • Content creation and social media management.

  • Product catalog management and paid media budget oversight.

• E-Commerce Products Managed:

  • Diaper Premium Bags

  • High-ticket Golf Products

  • Coffee Capsule Brand

  • Towing Accessories

• Volume of SKUs & Variations Handled:

  • Towing Accessories: Over 1000 SKUs

  • Golf Products: Around 500 SKUs, 12 brands

  • Diaper Bags and Coffee Capsule Brands: Fewer SKUs, 1-3 variations each

Previous Experience:

• Company: Novitium Energy

• Role: Project Coordinator / Admin Assistant

• Duration: April 2023 - April 2024

• Responsibilities: Managed invoices, procurement, document control, and HubSpot management.

• Company: Optum Global Solutions

• Role: Operations Manager

• Duration: July 2019 - October 2023

• Responsibilities: Led 80 agents and 5 supervisors, optimized processes, managed client relationships, and ensured compliance.

Key Skills and Tools

• Skills: E-commerce Account Management, Paid Media Buying, Lead Generation, SEO, Email Marketing, Operations Management, Data Analysis

• Tools: Shopify, Amazon Seller Central, Google Analytics, HubSpot, Google Ads, Meta Ads Manager, Canva, Trello, Google Workspace, Klaviyo

Key Metrics and Analysis

• Metrics Used: Conversion rates, Click-Through Rate (CTR), Return on Ad Spend (ROAS), Cost per Click (CPC), Cost per Acquisition (CPA), Lifetime Value (LTV), customer engagement rates.

• Monitoring Tools: Google Analytics, Google Looker Studio, Shopify Analytics, Microsoft Clarity, HubSpot

Motivational Fit

• Looking For: Growth opportunities, learning new industries, expanding skill set.

• Current Rate: PHP 70,000/month

• Asking Rate: PHP 75,000–80,000/month

• Availability: 1-week notice period

Red Flags

• No major red flags identified.

Assessment of Suitability for the Role

• Donnie has strong experience managing Shopify stores and e-commerce platforms. His skills in conversion rate optimization (CRO), A/B testing, and product catalog management make him a good fit for roles requiring direct Shopify management and performance optimization.

Interview Guide Questions and Donnie's Responses:

1. Walk me through a change you made on a Shopify store that directly increased conversion rate.

   • Response: Donnie worked on a golf products store where conversion rates were initially low due to high-ticket items. He optimized the landing page, added trust badges, updated product descriptions, and integrated an installment payment plan. He used Google Ads to drive traffic and saw a gradual improvement in sales, reaching a 2% conversion rate (up from 0.45%). Tools used: Google Ads, Shopify Analytics, and SEO content.

2. Tell me about a time you caught a product or inventory mistake before it hurt sales or reputation.

   • Response: Donnie discovered a duplicate product listing with conflicting prices before it could affect sales. He conducted spot checks, exported product data into Excel, and identified discrepancies in product titles and pricing. He corrected the listing, preventing potential issues with sales and reputation.

3. What’s your weekly rhythm for tracking store performance and catching problems early?

   • Response: Donnie audits keywords twice a week, monitors performance through email reports, and uses Google Looker Studio for data analysis. He tracks metrics like CTR, conversion rates, CPA, and impressions. He reviews performance data regularly to detect trends and make proactive adjustments.

4. What’s the last strategic initiative you drove that wasn’t assigned to you?

   • Response: Donnie took the initiative to add social proof videos from TikTok to product pages for a towing accessories store. He leveraged the client’s TikTok content to improve brand visibility and conversion, which led to increased sales for previously low-performing products.