Erynne is an e-commerce and digital marketing specialist with a strong track record in managing multi-platform brand operations, content strategy, and conversion optimization. Proven success in launching and scaling brands like Kiko Milano, with expertise in Shopify, Amazon, and performance marketing tools.

Summary of Experience
Recent Experience:
Company: Freelance
Role: E-Commerce Manager & Digital Marketing Specialist
Duration: October 2024 – Present
Responsibilities:

• Managing product listings, campaign monitoring, inventory tracking, and sales analysis across various marketplaces (Faire, Fashion Go, Amazon, Etsy, Trade Me, Trade Vine).

• Developing content for social media ads, blog posts, and email marketing campaigns (Mailchimp, Klaviyo).

• Conducting competitor analysis and A/B testing to optimize conversion rates.

• Overseeing website performance, analyzing analytics, and implementing strategic improvements.
  Reason for Leaving: Seeking a full-time role with more stability and benefits.
  Notable Achievement:

• Improved online visibility and sales conversion through content optimization and data-driven marketing.

• Managed multiple brands effectively, increasing engagement and conversion rates.

Previous Experience:
Company: Trimark Holdings Inc. (Red Selvage International Corp.)
Role: Head of Channel Management (E-Commerce)
Duration: October 2021 – July 2024
Responsibilities:

• Managed 10 brands across fashion, beauty, and FMCG categories.

• Developed strategic plans for sales growth, market expansion, and campaign execution.

• Led a team of 8 professionals across digital marketing, social media, and design.

• Oversaw Shopify-based website management, ensuring an optimized user experience.

• Executed paid advertising, email marketing, and marketplace management.
  Reason for Leaving: Challenges with the office location and preference for remote work.
  Notable Achievement:

• Successfully launched Kiko Milano in the Philippines, surpassing sales targets by 70%.

• Implemented a website landing page and email marketing strategy that significantly boosted customer engagement.

Key Skills and Tools

• E-Commerce & Retail: Shopify, Amazon, Lazada, Shopee, Zalora, BigCommerce, Magento, WooCommerce

• Digital Marketing: SEO, SEM, Display Ads, Paid Social Media, Email Marketing (Mailchimp, Klaviyo, HubSpot)

• Social Media & Content Creation: Facebook, Instagram, LinkedIn, TikTok, Organic Posting, Paid Campaigns

• Analytics & Optimization: Google Analytics, Shopify Analytics, Google Ads, Google Tag Manager, Ahrefs, SEMrush

• Project Management: Slack, Asana, Monday.com, Notion, HubSpot

• UI/UX & Web Optimization: Figma, Landing Page Development, Conversion Rate Optimization

Key Metrics and Analysis
Metrics Used:

• Website traffic growth (Measured via Google Analytics & Shopify Analytics)

• Bounce rate improvement (Optimized from high drop-off rates)

• Social media engagement & follower growth (Achieved 10,000 social media followers in 2 months for Kiko Milano)

• Email marketing conversions (Increased sign-ups through landing pages and targeted campaigns)
  Monitoring Tools:

• Google Analytics, SEMrush, Ahrefs, Shopify Analytics, Facebook Business Suite, Klaviyo, Mailchimp

Motivational Fit
Looking For: Full-time e-commerce or digital marketing role in Shopify/Amazon environments.
Current Rate: Php 120,000
Asking Rate: Php 160,000
Availability: Immediate (willing to transition from freelance).
Open to any work schedule

Assessment of Suitability for the Role

• Strengths: Strong expertise in e-commerce operations, digital marketing, and strategic retail execution. Experienced in launching and scaling brands across various platforms.

• Suitability: Ideal for roles in e-commerce management, digital marketing, or online business strategy. Best suited for companies looking to optimize and grow their digital presence.

• Considerations: Would require clarity on paid advertising expectations, as she prefers not to handle advanced campaign troubleshooting.