Chris is an experienced digital marketing and branding professional with a strong track record in rebranding, lead generation, and social media growth. Proven ability to lead creative teams, drive website traffic, and enhance brand presence across digital platforms.

Summary of Experience
Recent Experience:
Company: Dragon Tiny Homes (Australia)
Role: Marketing Manager & Creative Director
Duration: June 2024 – Present
Responsibilities:

• Developing branding guidelines and overseeing creative direction for marketing collateral.

• Managing social media presence, increasing Instagram followers from ~1,000 to 3,000 organically.

• Leading the website redesign process, working with developers and copywriters.

• Supervising a team including a web developer, video editor, layout artist, and 3D designer.
  Reason for Leaving: Open to exploring opportunities that provide better benefits and stability (currently working as a freelancer without employment benefits).
  Notable Achievement:

• Successfully rebranded marketing materials and digital presence.

• Improved social media engagement and reach.

• Increased website traffic by refining UI/UX, reducing bounce rates.

Previous Experience:
Company: VBP Back Office Solutions (Philippines)
Role: Digital Marketing Specialist
Duration: February 2024 – June 2024
Responsibilities:

• Led SEO and SEM efforts for the company's website.

• Managed Google Ads and display ad campaigns.

• Developed content and strategy for client acquisition, including email marketing and promotions.

• Assisted in company rebranding, focusing on digital marketing alignment.
  Reason for Leaving: Company restructuring and leadership changes led to uncertainty in career growth.
  Notable Achievement:

• Played a key role in company rebranding, improving brand consistency.

• Increased website traffic from ~10,000-15,000 weekly visitors to ~30,000-40,000.

• Achieved the highest number of qualified leads before leaving.

Company: VBP Back Office Solutions (Philippines)
Role: Branding & Communications Graphics Designer
Duration: November 2022 – January 2024
Responsibilities:

• Created internal and external brand materials, newsletters, and office visuals.

• Led the company’s rebranding project for its 10th anniversary.

• Designed and structured the company's new website.
  Reason for Leaving: Transitioned into a digital marketing role within the same company.
  Notable Achievement:

• Successfully executed a major company-wide rebranding effort.

Company: T86 Marketing (USA)
Role: Community Manager & Content Creator (Freelance)
Duration: November 2022 – December 2022
Responsibilities:

• Managed an online community for a US-based organization.

• Created content to increase engagement and participation.
  Reason for Leaving: Short-term freelance contract.
  Notable Achievement:

• Helped establish a more engaging online community presence.

Key Skills and Tools

• Digital Marketing: SEO, SEM, Display Ads, Email Marketing, Performance Marketing.

• Social Media Management: Facebook, Instagram, LinkedIn, TikTok.

• Graphic Design & Branding: Adobe Creative Suite, UI/UX, Website Design.

• Content Creation: Copywriting, Video Editing, Social Media Content Strategy.

• Website & Analytics: Google Analytics, Google Ads, SEMrush, Ahrefs, Shopify.

• Project Management: Slack, Asana, Notion.

Key Metrics and Analysis
Metrics Used:

• Website Traffic Growth (Improved traffic from ~1.3K to ~8.3K sessions per day).

• Bounce Rate Reduction (~21% after website rebranding).

• Organic Social Media Growth (Increased Instagram followers from ~1K to 3K).

• Lead Generation (Highest number of qualified leads recorded at VBP before departure).
  Monitoring Tools:

• Google Analytics, SEMrush, Ahrefs, Google Ads Manager, Facebook Business Suite.

Motivational Fit
Looking For: Part-time or full-time role with better benefits, stability, and professional growth.
Current Rate: Php 80,000
Asking Rate: Php 90,000 if no other benefits included / Php 60,000 if all benefits included
Availability: Requires 2-4 weeks notice to transition from current role.

Assessment of Suitability for the Role

• Strengths: Strong branding, digital marketing, and lead generation expertise. Hands-on experience in rebranding projects, website optimization, and social media management.

• Suitability: Well-suited for a marketing leadership role in digital marketing, branding, or growth marketing.

• Considerations: Best for companies looking for someone to build or refine their marketing strategy and branding from the ground up.