A systems-driven operator with 13+ years of experience across marketing, operations, and business management—known for blending automation with human judgment to streamline chaos into clarity.
She built her foundation running brand strategies for 90+ stores at a leading retail group, and later led operations at a digital agency where she rose from VA to Ops Manager. At Magnetic Media Brokers, she automated invoicing, reporting, and error checks—reducing manual load while retaining a human eye for outliers and exceptions. Calm under pressure, she thrives in messy, fast-moving environments, and brings structure through dashboards, SOPs, and thoughtful automation. With tools like Notion, Make.com, and Google Apps Script, she builds systems that scale—and backs it with grounded judgment, fast learning, and no-nonsense communication. Currently a digital nomad in Spain, she’s seeking an operations or Chief of Staff role where she can drive cross-functional impact and grow into strategic leadership.

Summary of Experience
Operations and automation leader with 13+ years of experience across marketing, business management, and digital operations. Known for blending structured systems with thoughtful automation, she has scaled brands, led operational strategy, and built backend efficiencies across e-commerce, retail, and media. From managing 90+ stores at Primer Group to becoming the go-to problem solver and Ops Lead at Magnetic Media Brokers, she’s proven in reducing friction through process design, systems thinking, and cross-functional leadership. Calm under pressure, she thrives in fast-paced environments that value clarity, autonomy, and clean execution.

Recent Experience
Company: Magnetic Media Brokers
Role: Operations Manager (Promoted from VA)
Duration: 2018 – Present

Responsibilities:
Built and automated end-to-end operational systems including invoicing, reporting, and booking workflows
Led company operations, managing backend delivery, client reporting, and internal communications
Designed dashboards, SOPs, and task management systems (e.g., Notion, Make.com, Google Apps Script)
Created automations to scale team output while retaining manual quality control for nuanced decisions
Acted as the key liaison between management and delivery teams, owning escalations and process gaps
Built tech-enabled systems to prevent double bookings, payment delays, and delivery issues

Reason for Leaving: Open to next-level leadership opportunities after building foundational systems and automations
Notable Achievement: Single-handedly kept core operations running during COVID when the business scaled and team support dropped—automated processes to ensure continuity

Previous Experience
Company: Primer Group
Role: Marketing and Brand Manager
Duration: ~2010s (Exact duration not stated)

Responsibilities:
Oversaw marketing and brand strategies across 90+ stores in retail network
Managed cross-functional initiatives and campaigns involving merchandising, sales, and promotions
Gained experience in brand positioning, creative development, and operational scaling
Notable Achievement: Developed foundational business and team leadership skills across a complex, multi-store retail structure

Key Skills and Tools
Operations Management & Automation
SOP & Workflow Development
Executive Assistant Support
Strategic Planning & Cross-functional Collaboration
Tools: Make.com, Google Apps Script, Notion, Google Sheets, QuickBooks, DocuSign, Shopify, Amazon Seller Central, Trello, eBay, Shogun

Key Metrics and Analysis
Metrics Used: Process time reduction, error rate (manual vs automated), delivery consistency, task turnaround
Monitoring Tools: Notion, Google Sheets, custom dashboards via automation stacks

Motivational Fit
Looking For: Ops or Chief of Staff roles where she can apply her process-building strengths and grow into cross-functional strategic leadership
Current Rate: N/A
Asking Rate: $3,000+ USD/month depending on scope
Availability: Flexible, open to US time zones

Assessment of Suitability for the Role
She’s a systems powerhouse with a sharp automation lens, high EQ, and no ego—ideal for scaling companies that need clarity, structure, and hands-on execution. From building dashboards she’s never seen before to handling a business alone during crisis, she brings calm, competence, and a bias toward action. She’s now ready for a next-level opportunity where she can drive strategic ops while continuing to grow as a cross-functional leader.