Ayanna is a Digital Marketing leader with 7 years of experience in growth and performance marketing, specializing in Meta Ads, Google Ads, TikTok, SEO, SEM, and campaign optimization. She led major campaigns at Lazada, TikTok, and KUMU—acquiring 120,000+ users in a year by managing budgets, analyzing performance data, and driving user conversions across multiple channels. 

Highlights:

• Seven (7) years experience in Digital Marketing, specializing in growth and performance marketing

• Ex-Lazada and Ex- TikTok; spearheaded big campaigns including double digit campaigns (e.g. 11.11, 12.12. etc)

• People manager and skilled in Meta Ads, Google Ads, SEO, SEM, and Social Media

• Excellent communication skills.

Summary:

• Currently a Marketing Director for KUMU and responsible for all performance marketing initiatives, including social media and content ideation

  • Manages both the live streaming business and online casino business of the company

  • Purpose of role is to get new users and convert them into paying users to get more revenue

  • Checks all campaigns on all the platforms – Google, Meta, Tiktok

  • Checks if there are issues with the ads and optimizes them

  • Conduct analysis on ads and ensures that numbers are aligned with internal dashboard

  • Maximizes budget and assigns the budget to the right channel

  • Responsible for acquiring around 120000 new users in just one year.

  • Open to explore now because there have been some changes and retrenchments in the company and she’s looking for a more stable and secured company that would allow her to work remotely.

• Previously a Senior Growth Manager for TikTok Philippines – specifically for TikTok shops

  • Repsonsible for growing the user base of TikTok and convert them to buy on the platform

  • Grew the user base of TikTok to 1.3 million new users by running marketing ads, working with the category teams to check which products and content are going to sell, and looked for the right content creators/influencers to partner with the right products.

  • Left the company because she was limited to just one channel and wanted to look for something that would expand her knowledge on digital marketing

• Motive: to look for a start-up company where she can learn a lot. Open to e-commerce, fintech and online travel industries

• Current salary is Php 273,000 with HMO and unlimited VLs

• Expecting to get an increase of 30% if the role entails more responsibilities. If the responsibilities are the same, she’s open to getting the same rate

• Open to any work schedule

• Can start after 30 days