Arriza is a digital marketing associate with 4 years of experience in email marketing, paid ads, webinars and events management. She has strong CRM and analytical skills.

Highlights:

• A digital marketing associate that specializes in events management, webinars, email marketing, optimization, data analytics and paid ads.

• A total of 4 years experience in the digital marketing space

• Industry experience include SaaS, AI, VA, and digital marketing agencies.

• Skilled in CRM tools such as MailChimp and Zoho

• Very good English communication skills

Summary               

• Most recently with FROM (a NY-based digital marketing agency) as a digital marketer, responsible for brand awareness, connecting marketing, business development and sales.

  • Creates email marketing campaigns, oversees the company’s CRM ensuring that leads are logged, optimizes campaigns and audits cracks in the pipeline

  • Manages paid media, lead-generating ads, and webinars. Conducts AB testing on email marketing campaigns (MailChimp).

  • Most successful campaign was for an AI webinar series. Used LinkedIn as a public platform, prepared by checking the market and the industries, optimized the whole process, invited panelists and industry leaders. From zero leads, when they would only hold private events, they acquired 50 leads and 5-10 “won” opportunities.

  • Left the company because the company is restructuring, and they dissolved the Philippine team.

• Also worked for Rockstar Virtual (a VA Agency) for 3.5 years as a Digital Marketing Associate, handling Vanguard and a US-Based SaaS company

  • Daily tasks include social media management, copywriting, creating posters and videos, conducts analytics, strategizes for email marketing (Zoho) and even campaigns, and dealing with vendors

  • Worked part-time with them for 3.5 years (4-8 hours per day) and left the company to focus on her full-time employment (FROM)

• Motive – job security, benefits, sustainability and programs for development

• Current rate is US $7/hr

• Expecting to get at least US$10/hr

• Open to both part-time and full-time opportunities.