Likha is a Digital Marketing Strategist with 7 years' experience managing social media, specializing in e-commerce, AI, and education. She previously led the social media team at a Finland-based education platform, boosted campaign revenue by 60%, and now consults for an AI firm.

Highlights:

• Digital Marketing Strategist for 7 years handling the social media of local and international clients (FB, IG, TikTok, Threads and Twitter), mostly in Asia.

• Industry exposure: e-commerce, AI, education

• Good track record of implementing successful campaigns

Summary

• Most recently a Director of Social Media for a Finland-based company called B-Boy & B-Girl Dojo, an education/course platform offering dance coaching programs.

  • Started out as a part-timer but eventually managed the team full-time.

  • In charge of handling the social media team composed of copywriters, social media manager, and community manager.

  • Main purpose of the role is to help in strategizing social media campaigns

  • Daily tasks include:

    • Aligning with business owner

    • Review different launches

    • Develop marketing campaigns

    • Manage the social media pages of the company

    • Provide directions to the social media team on how to execute campaigns

    • Work with the SEO and email marketing teams

    • Manage paid ads

  • Increased launch revenue by 60% and increased brand awareness

  • Left the company in Nov 2024 to look for opportunities to progress her career and handle clients from the US and AU. Also looking to expand her role beyond social media. Interested to learn more about paid ads and email marketing.

• Currently a consultant for an AI Company that caters to B2B companies and provide customer service-related AI solutions.

  • Helps the company in strategizing on lead generation activities and finding companies that will partner with them. Also provides feedback on the product side.

• Successfully launched ad campaigns for Comoda Furniture, an e-commerce company that sells furniture online. Promoted different products in Meta Ads, allocated budget for campaigns and prepared the ad creatives. Launched different collections per season – static and lifestyle shots, and planned the concept around family. 

  • Reached 6-figure sales per month and 7 figures for the whole year.

• Last salary is US $1200 per month

• Expecting to get between US$1200-1500, depending on the scope of the role

• Prefers a more wholistic digital marketing role, but still open to a social-media focused one.

• Prefers US and AU companies, but open to any.

• Can start right away