Alex is an experienced E-Commerce and Digital Marketing Manager with over 7 years of experience scaling DTC brands and optimizing Shopify stores. He specializes in conversion rate optimization (CRO), landing page and product page redesigns, and full-funnel strategy. Known for combining technical skills in Liquid/HTML/CSS with customer insights, Alex has delivered measurable impact on revenue per session, average order value, and site performance. He is currently working full-time with The Nord Stick and is open to remote growth leadership roles where he can own strategy and performance.

Highlights:

• 7+ years of experience in e-commerce management, product strategy, and digital marketing

• Shopify and CRO expert: improved revenue/session by 160% at The Nord Stick

• Boosted AOV by 112% and tripled sales at CR Fence & Rail via bundling and site revamp

• Helped scale Blackbough Swimwear to $10M in annual revenue

• Skilled in HTML, CSS, Liquid, Google Analytics, survey analysis, and A/B testing

• Combines UX storytelling, user feedback loops, and technical optimization

• Experienced with tools like ClickUp, Trello, Asana, Photoshop

Summary:
Currently E-Commerce Manager at The Nord Stick (Present), where he leads growth strategy and CRO. Overhauled landing pages into storytelling formats, optimized product visuals using survey feedback, and implemented value-based promotions—stacking small conversion wins that led to a 160% increase in revenue per session.

Previously worked at CR Fence & Rail (Sep 2023 – Sep 2024) as Shopify Manager. Led a full website redesign and expanded product lines into full fencing systems, driving 112% AOV growth and 300% sales uplift while maintaining strong conversion rates.

Also served as E-Commerce Product Manager at Ask & Embla (Aug 2022 – Aug 2023), where he managed product strategy and optimized product pages based on customer persona data. Supported growth efforts across UX, merchandising, and promotions.

Worked as Product Manager at Blackbough Swimwear (Apr 2018 – Feb 2022), contributing to their scale-up to $10M annual revenue. Supported product page optimizations, digital UX improvements, and customer experience initiatives.

Earlier, worked as IT Manager at WhitecoatManila (Project-based), focused on Shopify management and digital operations.

Tools:

• Shopify (including Plus)

• HTML, CSS, Liquid

• Google Analytics, A/B testing

• Photoshop (basic)

• Project Management: ClickUp, Trello, Asana

• Survey analysis and customer insight frameworks

Employment Type: Full-Time
Shift Preference: Australian hours
Timetracker: Prefers not to use one
Availability: Open to discussions
Current Rate: N/A
Expected Rate: $4,000 USD/month