Niña is a brand and e-commerce professional with 16+ years of experience in brand management and 6 years specializing in Amazon operations, skilled in P&L management, SKU growth, category strategy, and cross-functional leadership across global brands. She has overseen brands like Triumph, Illicoffee, Superdry, and Radley, driving margin improvements, double-digit sales growth, and operational efficiencies through data-driven strategies. Known for her ownership mindset, she steps in to resolve challenges across creative, operational, and account health areas to meet brand goals and deadlines.

Highlights:
16+ years in brand management; 6 years in e-commerce and Amazon operations
Expertise in P&L management, SKU growth, category strategy, and sourcing
Managed global Amazon brands (Triumph, Illicoffee, pet brands) across pricing, catalog, listings, and supply chain
Achieved margin improvements by reducing PPC spend without hurting sales
Proposed strategic market exits based on P&L analysis
Led double-digit sales growth and cost savings at Superdry, Radley, Penshoppe, and more
Known for strong ownership mindset and problem-solving across creative, operational, and account health issues

Summary:
Most recently a Brand Manager / Revenue Operations Manager at SellerX Germany GmbH (Elevate Brands Philippines) from Nov 2022 – Mar 2025, managing global Amazon brands across P&L, pricing, SKU growth, catalog management, listing optimization, and supply chain coordination. Achieved margin improvements by reducing PPC spend, proposed an EU market exit through P&L insights, and resolved suppressed listings and account health issues. Collaborated with sales, marketing, creatives, and innovation teams to launch products and optimize brand performance. Left role in March 2025 due to company restructuring.

Previously worked as an Amazon Business Manager (freelance) at Jumpboost (Mar 2022 – Apr 2023), conducting product and keyword research, vendor negotiations, listing optimization, graphic asset management, and customer feedback handling.

Earlier freelance roles included Shopify and Amazon Business Manager for The Seeke (Mar 2021 – Mar 2022) and Shopify Business Manager for AHelpful.co (Apr 2021 – May 2022), handling Shopify and Vendor Central accounts, product listings, images, CSV uploads, vendor sourcing, promotions, and online store optimization.

Built foundational brand and retail management experience over 9 years at Stores Specialists Inc., Golden ABC, and SM Shoemart, managing international brands like Superdry, Radley, and C.Wonder across P&L, inventory, vendor sourcing, sales forecasting, and marketing—driving double-digit sales growth and onboarding brands to Lazada, Zalora, trunc.ph, and rustans.com.

Currently seeking a full-time Amazon or e-commerce brand management role with P&L ownership; open to consultancy but prioritizes long-term employment. Available ASAP with an expected rate of $2,800/month.